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be your own super user
CLASS SPEAKER VINICIUS VACANTI Co-Founder & CEO of Yipit Vinicius Vacanti is co-founder and CEO of Yipit, a service that finds and recommends the best daily deals in your city by learning your tastes. He left finance, with his co-founder Jim Moran, in the summer of 2007 with the ridiculous notion that he could build web products. It took him six months to realize he had no idea what he was doing. After a few days of soul searching, he decided to push forward spending the next 12 months learning to become an entrepreneur. Before working in finance, he graduated from Harvard College in 2003 with a degree in Applied Mathematics. Twitter: @vacanti Website: vacanti.me
OVERVIEW

Most startups spend way too much time perfecting a product. Vin Vacanti, CEO of Yipit, says: get your idea to product as soon as possible, test it for honest feedback (not chicken soup for the founder's ego) and become your own super user. 


BRINGING YOUR IDEA TO PRODUCT, ASAP

"You can sit here and spend nine months pontificating about what your customers might like and not like; but the truth is, the first day you have someone sit down and play with your product, you'll learn more than the last nine months you spent thinking about it." Vinicius Vacanti, Co-Founder & CEO of Yipit.

Rent the Runway knew girls wanted high fashion looks for glamorous nights out, but didn't want to deal with the anxiety of investing in piece after piece. What they didn't know was whether those girls would go so far as to rent luxury dresses and feel comfortable enough to talk about it.
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